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GENEREAL DESCRIPTION
The Member Email Messaging module is a complete
email messaging system that enables sending messages in a few
keystrokes to the entire membership or just a small committee.
Email messages can be sent to any or all of up to four email addresses
for each member (member, spouse, member-work and spouse-work).
Our Website Email Messaging module includes a complete
list management system for keeping track of and sending messages
to two kinds of mailing lists, one for club-defined groups such
as the board of directors, and one for member subscriptions, which
enables members to choose to be included or excluded from certain
club topics, e.g., golf, tennis and youth activities.
How important is email messaging? Well, according
to the July 2003 issue of PC World magazine,
it is pretty important:
eighty percent of business executives interviewed in a recent
survey declared that email is now more important than the telephone
for business communications. Okay, club business is not business
to the club's members but since many of the members are probably
business executives, it is interesting to note that the vast majority
of them prefer email.
If a club sends mass email messages to club members is it engaging
in 'spamming'? Absolutely not! Spam is defined as
email that comes from a non-existent email address, it often has a subject
line that is deceptive or misleading and it is sent randomly and indiscriminately
to thousands or millions. Club email, by contrast, has a valid
return address, a proper subject and is sent only to members of
the club.
BENEFITS
- Get information to members quickly - dinner specials, frost
delays, schedule changes
- Communicate with all club members at once
- Communicate with small groups and committees - meeting notices, minutes
- Communicate with club staff - policies, schedules, news
- Provide members the ability to subscribe to favorite topics
like golf or tennis but to opt out of messages such as, for
example, youth activities if they have no children
- Saves paper, envelopes, postage, printing and time - but most
of all it gets the word out fast.
- Important messages can be sent to all four member email addresses
for maximum coverage in a minimum amount of time.
FEATURES
- No limit to number of messages or recipients
- Attach documents to messages
- Email messages are not spam - they have valid return addresses,
valid subject matter and are sent to a valid list of members
only.
- Send messages to any or all of up to four email addresses
per member
- Member email address
- Spouse email address
- Member work email address
- Spouse work email address
- Create an unlimited number of email distribution lists, such as for the board,
committees, clubs-within-the-club, club staff, etc.. Each list may
have as few as one or as many as all member email addresses.
- Create an unlimited number of topic subscription categories such
as golf, tennis, swimming, youth activities, fine dining,
board news, etc. Each list can be subscribed to individually
be each member. The list can default initially to all members
or none at all.
- Members who wish no email whatsoever can be completely opted-out
without danger of accidentally sending messages to them
- View, copy and paste entire lists of email addresses into
other applications or for special mailings from Outlook.
THINGS TO DO WITH EMAIL MESSAGING
- Announce the great lobster special that the chef found earlier
this morning
- Announce a hole-in-one winner and invite members to the club
for their free drink this afternoon
- Warn members that a frost delay has set back tee times this
morning by 45 minutes
- Promote tournaments and events - send along an electronic
sign-up form
- Remind members when the deadline approaches for event registration
- Let members know about last minute openings in sold-out events
- Promote short term specials in the pro shop
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